måndag 28 september 2015

Summary field study

We went out on several field study sessions. The first one didn't go as planned. Beforehand we had planned on focusing on event traffic and therefor we tried musical event. That didn't give us the result we had hoped for. It turned out people like travelling with the subway instead of the "tvärbana" at these occasions. Also the people we met were from the wrong target group. This didn't make us give up. 

A few days later we went out on another field study to try out another event, this time when there was a football game going on. We figured this would lead to more locals using the public transportation. This time the results were a lot better. We got to experience the environment of a crowded "tvärbana" and also made a lot of interesting interviews. We also interviewed with friend living in the area afterwards to get a wider perspective

The field study lead us to a clearer picture of how our personas could look like. 

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