Persona & scenarios - Johan

Johan, 35

Johan lives in the Gullmarsplan-area in a 2 room apartment together with his cat, Affo. He works as a software developer at a small Stockholm based firm. His life is full of routine and he does grocery shopping every week. Preferably at the Ica located in Liljeholmen, at the other end of the Tvärbana

Technology is Johans primary interest. Since he likes to plan his life and keep up to date with the world around him he keeps his phone full of apps. If something turns out in a way he didn’t expect he can easily get stresed.

Johan is very kind but shy. He care a lot for the environment and sustainability issues and his other interests include cooking and different crafts you can do at home. He likes to invite his friends over for dinner and he has yet to find the one in his life.

Often times the amount of traffic that comes with the sports and culture events in his neighbourhood, gets on his nerves and he gets irritated. He doesn’t like when its crowded and loud on the subway or on the Tvärbana. Also he makes sure he is always on time for his appointments.

Sometimes it’s a good thing living close to Globen though. He likes music and sometimes he goes to a concert himself. At these occasions he choose walking to the arena. What he doesn’t like is sports, he feels unsafe when the football supporters arrive to the the area. But also, screaming teens whenever band such as One Direction visits Stockholm, is almost as bad.

Johans cat, Affo.

Scenarios

Johan 1 - Positive experience

It is Tuesday and Johan gets off from work early today, at 2.00pm. This day has become the perfect day for his weakly grocery shopping. He’s got the time to go home to get his shopping cart after work and still be able to catch a train to Liljeholmen leaving before rush hour. The trip with “Tvärbanan” is calm and quite and gives Johan some extra time to plan his visit at ICA Liljeholmen more in detail. At this time there is no event-traffic going on and also he’s moving away from the Globe area.

“Oh, well! Look at that. An add from ICA at the train. How cool.”, Johan thinks to himself while feeling happy and surprised. He hadn’t though it would be such a good price for bell peppers today, and he who was going to buy lots of them. What a lucky day.

Johan 2 - Negative Experience

Affo has gotten sick and needs to see a vet as soon as possible.  The only time avaliable today (Sunday) is at 4.00pm. With his mind completely focused on Affo Johan sets of to “Tvärbanan” at 3.30pm with the cat cage in one hand and the folder with the insurance papers in the other. He doesn’t have time to think about the game that’s about to start soon. Johan gets surprised by all the people at the station screaming and being very aggressive in general. Affo gets scared and cries out a hartbreaking “meow!”.

“This is not going to work”, Johan thinks and instead he calls for a cab. Affo is too scared and the train doesn’t seem to go according to schedule. He can’t be late.

Picture soruce:
Johan
Affo