Today, four of the group members went out on the first attempt of a field study. We had questions and follow up questions and everything, and the route was set. We knew what we where looking for. We were going to take "tvärbanan" between Liljeholmen and Gullmarsplan on one of our planned nights where we knew that there was going to be a larger event on the Ericsson Globe. Tonights big event was one of the four U2 concerts that was taking place this weekend. We expected multiple large groups of excited fans who we thought were going to be both loud and tightly packed together on the train. We expected, maybe, a little intoxication and an over-willingness to answer any or hopefully most of our questions.
Boy were we wrong.
First of all, we noticed pretty early on that most of the audience had decided on the subway and not the above land version. Second off, most of the crowd consisted of middle aged men and women, and not even close to our assigned target group, which was people between 18 and 35. Not a great event for our study. We did a few attempts at interviewing some of the travellers but no one was really interested or had time to participate.
We took some time to discuss why people chose the subway over "tvärbanan", and asked ourselves when it would be a better time for us to catch people in our target group.
Are U2 fans just not included our target group? Would the field study produce better results when the rest of our group go out on Wednesday, before a big soccer game? Or is this normal, and really something that we should take into consideration? Maybe our focus should shift from trying to improve something on or in the vicinity of the "tvärbana" to something that will make more people choose the "tvärbana" over the subway?
Stay tuned,
Two thirds of Coffee Train 5000 crew
Boy were we wrong.
First of all, we noticed pretty early on that most of the audience had decided on the subway and not the above land version. Second off, most of the crowd consisted of middle aged men and women, and not even close to our assigned target group, which was people between 18 and 35. Not a great event for our study. We did a few attempts at interviewing some of the travellers but no one was really interested or had time to participate.
We took some time to discuss why people chose the subway over "tvärbanan", and asked ourselves when it would be a better time for us to catch people in our target group.
Are U2 fans just not included our target group? Would the field study produce better results when the rest of our group go out on Wednesday, before a big soccer game? Or is this normal, and really something that we should take into consideration? Maybe our focus should shift from trying to improve something on or in the vicinity of the "tvärbana" to something that will make more people choose the "tvärbana" over the subway?
Stay tuned,
Two thirds of Coffee Train 5000 crew
Josefine, Emma, Ariel and (not pictured) Linnea on an empty platform
A short time lapse of the crowed subway station across from the tracks.
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