At todays exercise we discussed our upcoming field study. The head topic of our discussion was about which target group and route to pick. We had a couple of different alternatives and after changing thought with the teacher we decided which one to go with. The route we chose was ”Gullmarsplan - Liljeholmen” with the target group ”people, age 18-35, who travel when there’s an event going on but aren’t going there themselves”.
We decided that when we are out doing our field study we are going to do semi-structured interviews because we want to allow the people we interview to explain things in there own way but still stay within the topic. Towards the end of the exercise we started putting together some questions for the interviews. When we were doing the question we focused very much on how to phrase the questions without formulating our own problem. We want the field study to present a problem to us so we don’t want to bring a problem with us when going out.
We also made the conclusion that it will be hard for us to go out on the field study all together since everyones schedule looks different. Therefore we are going to work in teams of two when interviewing.
Stay tuned for the next episode of Field study. Coming up next week, at Coffeetrain5000. (Todays chitchat at the break was about tv-series starting this week)
/ Josefine, Frida, Linnea, Emma, Ariel, Viktor
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