During today's seminar our group met for the second time since we'd had our startup meeting three days ago. It felt great getting together again, and "we broke the ice" by chatting about yesterdays big Apple release event. We all agreed on that the products were relevant, interesting and that we pretty much wanted all of them. Ariel pointed out that he was the only one without a Macbook, and established that as soon as he had money he needed to invest in one.
The first part of the seminar was supposed to be about the group and our thoughts about the reading. We started to discuss the text and pretty soon we realised that most of us had thought about how obvious a lot of what we had read felt - the parts about data gathering and analysis especially. However, we did agree on that we've never actually read about these subjects in this format earlier, and concluded that it probably was part of the fact that we've never actually seen studies satisfactorily executed, and that it probably was more important than we initially thought. We agreed on the importance of defining what techniques we needed and that several studies needs to be done. At least two studies were critical: one type of study where we assess the issue, field study, and another where we observe and try our potential solution, evaluation.
One aspect, when deciding on which direction to stir towards, is to solve a problem that already exists. The other aspect is to bring something into the mix that our target group in didn't even know they needed. We discussed with the teacher briefly and he confirmed what we thought about defining target groups: narrow target groups are preferable.
After getting stuck on discussing target grops we started to question the methods listed in the text. Generally; to what extent are these techniques used in business? This is something we need to investigate.
Questions from the group, do discuss further. What methods in situations similar to ours has worked the best, and why? What techniques do we want to use? Which techniques are possible, and which techniques are adequate enough? When do we know that we're done? When are we done establishing the requirements?

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