Viktoria is our newest addition to our personas, and represents another part of our target group we felt we had to add to the mix. We've switched our previous personas, and now Peter is our primary persona, whilst Johan is secondary. Viktoria is somewhere in between the two.
Viktoria is 27 years old and lives in Stora Essingen. She works in construction and normally drives her car to and from work. She doesn't really pay much attention to rush hour traffic, but she does own an SL-card and goes by the "Tvärbana" on her way to and from one of her biggest passions in life: rock concerts. She's an outgoing girl who isn't afraid to speak her mind. She's also a very hands on type of person and doesn't really use technology more than her daily dose of Facebook. She's the click bait-sharing type though.
Scenario
Viktoria is going to the most epic concert tonight. Metallica is playing at Globen and she is so excited! She and a couple of friends have had a pre-party at her place and are now headed towards Globen. The train is a little crowded but since Viktoria and her friends are going just a couple of stops they feel no need to move into the train but stays close to the door. At Valla torg some guy (pretty handsome) with a kid is getting on the train. Viktoria sees them trying to get on board. She gets a couple of pushes but whatever. She doesn’t realize that she is being an idiot not giving people the chance to get through. Viktoria keeps talking very loudly with her friends about the concert feeling excited
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